Who to Hire? Digital Marketing Agency vs Digital Marketing Executive/Manager
Should I approach a digital marketing agency, or should I hire a Digital Marketing Executive/Manager instead? Many companies in Singapore SME face this dilemma and it’s always talked about. Clearly, there are pros and cons for each option. In this article, we will go through the advantages and disadvantages for hiring a Digital Marketing Employee vs Digital Marketing agency. This will essentially equip you with the information needed on whether to go with an in-house marketing team or agency.
Before we start, these are a few questions for you to ponder upon.
- What is the issue you are trying to solve?
- What are some of the most important rules and regulations? (e.g. does the employee/agency need to be situated at the office)
- How high should the skill level of the employee/agency be?
- What are the deliverables that you need from the employee/agency?
- What is the budget for hiring?
- Does the task require a long term or short term commitment?
The Advantages of hiring a Digital Marketing Manager
First of all, let us talk more about the job and role of a digital marketing manager. What does a digital marketing manager do? A digital marketing manager is responsible for the marketing campaigns with regards to a company’s product and services. The digital marketing manager manages, implements, tracks and develops current and future marketing campaigns.
Having an in-house digital marketing manager and team has its own advantages. Firstly, your employees would be more knowledgeable about the way you run your business. Additionally, they can also give more attention and be more committed to the projects at your SME. As such, allowing you to get things done quickly. Lastly, as the owner/manager of the SME, you have more control on the marketing campaign’s budget and strategies, making it more in line to the company’s goals and objectives.
The Disadvantages of hiring a Digital Marketing Manager
Though there are several advantages of hiring an in-house team of digital marketing managers and specialists, it is equally important to consider the disadvantages as well. The primary disadvantage of hiring a digital marketing manager (and team) is the cost. As you are hiring them as full time employees, you would have to pay them attractive salaries to keep them on board. According to Glassdoor, An SME in Singapore could expect to pay about $4500 in Singapore Dollars each month for a Digital Marketing Manager. This excludes the cost of hiring the rest of the in house marketing team, purchasing tools and applications to support the marketing campaigns etc. Another disadvantage is the time and effort needed to train and keep the skills of employees up to date.
The Advantages of hiring a Digital Marketing Agency
Now that you have read about the advantages and disadvantages of hiring an in-house digital marketing manager, let us introduce you to digital marketing agencies. Digital Marketing agencies are specialists that have the experience of working on several projects with clients from various industries. Give them a budget and your requirements and that is it. Let them do the work for you. The primary benefit here is the convenience and the fact that you do not have to worry about the quality of work because the people working on it are specialists in the digital marketing field. Essentially, allowing you as the business/SME owner to focus on other aspects. Not only that, working with a Digital Marketing agency means that you can also save on expenses related to salaries and training.
The Disadvantages of hiring a Digital Marketing Agency
Generally, for someone who runs an SME, the disadvantages of hiring a digital marketing agency is that he or she would not enjoy much control with regards to the strategy, planning and the overall creative direction. Moreover, some business owners might feel that the agency does not understand their business nor their products and services well enough.
However, an important pointer to note when collaborating with agencies is understanding how the working relation turns out. For example, at Palinoia Marketing, we seek to understand the business of our clients and their expectations before embarking on a partnership together. Moreover, we involve our partnering SME in the decision making process as ultimately, the campaigns we implement are for their benefit.
So should I go for a Digital Marketing Agency or hire a manager?
Now that we have addressed both sides of the argument, which one should you go for? The answer depends. If you are an SME that is small and still growing, perhaps a more prudent choice would be to work with a digital marketing agency. This would allow your SME to save time and costs of hiring and training an in-house team of digital marketers. On the other hand, if your business is large and you have the means to hire a digital marketing manager, go for it. However, if you find yourself in situations where you are spending more time and effort in managing instead of getting results, an agency with a team of experts would be the ideal solution.
This is a post by Palinoia Marketing, a digital marketing agency for Singapore based SMEs. If you enjoyed reading this article and want to know more about it, we can help to grow your business, feel free to contact us.
Where to start in Digital Marketing?
We, at Palinoia Marketing believe in empowering companies and helping companies to grow using top-notch Digital Marketing strategies. Want to know more strategies and ways your business can improve? We provide market analysis report for your SMEs free of charge! Reach out to us at firstname.lastname@example.org and follow us on LinkedIn / Telegram. Our friendly consultants will be more than willing to help you out!