Search Engine Optimisation for SMEs

Search Engine Optimisation or SEO refers to the art of making your business visible on all search engines. This means, ranking on the first page of Google translates to more traffic and even customers. To do well in SEO, having the right keywords, content and superior web experience is crucial.

Ranking number 1 for Search Engine Optimisation (SEO) is not easy. However, we can help you achieve that. You can increase your reach, brand awareness and generate more leads with us

Search Engine Optimisation (SEO)

Our Search Engine Optimisation Process

How to rank number 1 for Search Engine Optimisation?

Our well thought out, step – by – step process enables businesses to increase their rankings through Search Engine Optimisation. Firstly, an SEO audit is conducted to identify gaps in the current website. This is followed by keyword research, strategising, optimisation, reporting and analytics. All in all, these steps are crucial in the performance of your business on Google’ search engine results page.

SEO Audit

We provide a detailed SEO Audit based on the client's current website. This will help you identify gaps in your On-page, Off-page and technical SEO performance

Keyword Research

Here, we quantify the search volume and competition rate for possible SEO keywords. As such, we are able to gain insights on the estimated traffic.

Strategy Planning

Under strategy planning, we determine which SEO keywords to use. Furthermore, we identify other areas that could be modified. This could be related to On-Page, Off-Page and Technical SEO.


After finalising the SEO strategy, we execute it by making the necessary changes on your webpage. Thus, being able to rank on the first page of Google

Key Data Reporting and Analytics

Reporting keeps us on track on how the Search Engine Optimisation efforts are faring. Over here, we analyse the data and constantly make changes to expedite its ranking.

Our Services: Search Engine Optimisation (SEO)

Google search engine has about 3.5 Billion searches daily. Thus, it stands at the peak where customers can find the businesses. At Palinoia Marketing, we focus our efforts on 3 key factors:

  1. On-Page SEO
  2. Off-Page SEO
  3. Technical SEO

In case you are wondering, we only use white hat methods to help you rank on the first page of the search engine results page.

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