Firstly, the vast amount of information available online can get overwhelming. Additionally, shorter attention span has become a challenge for marketers. Thus, content marketing has become more important.
At Palinoia Marketing, we believe in 3 elements to create a quality digital content: Value, Storytelling and Branding. In order to create viral digital content, we need to combine these 3 elements. For example, Apple’s ‘Think Different” campaign and Nike’s “Just do it” campaign sum it up well.
Have you ever asked yourself questions like, “How do I create digital content that can generate many likes, comments and shares on social media? How do I make my followers view my latest post?”
If these are the type of questions you have, content marketing is probably what you need. Still unsure? Not to worry. You can drop us a message here.
On the other hand, if you want to only focus on videos, check out video marketing
Our Content Marketing Strategy
Our strategy highlights our commitment to helping clients achieve a wider reach. We create all forms of media. This includes photography, videography, blogs, infographics and graphic designs. As a result, we improve brand awareness and generate new leads. At the same time, we depend on constant data analysis to improve.
Visual images draw a lot of attention towards the content. Using stunning images, we better reach our target audience
We inculcate branding with storytelling. Using an emotional appeal, videos are a great way to keep viewers engaged. As such, many businesses today love including videos as part of their content marketing strategy
Blogs are timeless. It is not only good for reaching out to your target audience. But, also to rank on the Search Engine Results Page. Therefore, making it favourable for Search Engine Optimisation too
Infographics can be useful for conveying a message and highlighting information. This visual method is popular on social media. As it is often cluttered with too much information
Creative design plays a crucial part in digital content. This is relevant when coming up with a video, image layout or website design. Thus, consistent design is essential for the branding of the company.
Key Data Reporting and Analytics
Reporting tells us the types of content that perform well. With our analysis, we will be able to strategise the content, platforms and time to post online. All in all, allowing your business to quickly see results.
Palinoia Marketing is a digital marketing agency for SMEs. Over here, we offer a range of digital marketing solutions. Through consulting, we leverage digital marketing tools for businesses to grow. As such, we offer solutions specific to your business needs. Want to implement digital marketing strategies? But, do not know where to start? Here, you are at the right place!
From the experience of working with businesses, we set up Palinoia Marketing to empower SMEs. Through consulting, we use digital marketing services to help businesses grow