4 Ways To Boost Your Company Facebook Page Instantly!
Dubbed as one of the most innovative and successful brand worldwide, Facebook has grown from its humble beginnings to a whooping total of 1.69 billion users (Source: Statista). It should not come as a surprise that more than 140+ million businesses are actively using this social media network as a digital marketing tool (Source: Facebook). Today we will be sharing with you our top 4 tips that anyone can utilize to improve their company Facebook page instantly!
#1 Ensure Profile Details Are Complete And Updated
Your Facebook page is like a portfolio. As such, it is essential to provide as much information as possible through the profile details. To list a few, these details are to be added and constantly updated. This is for the audience and potential customers to have assurance and ease of access to more information.
- Display Photo
- Cover Image
- Vanity URL (e.g. https://www.facebook.com/Palinoiamarketing/)
- About / More Info Page
- Phone Number
- Email Address
- Call To Action Button
- Products / Catalog
- Type of Business
It has been proven that there is a direct correlation between a well-developed social presence and Facebook’s search rankings. Therefore, it is of utmost importance that a company’s Facebook page is timely and relevant. This is to ensure maximum exposure for conversions.
#2 Adding Keywords Inside Your Page
Yes, you did not read that wrong. Similar to Search Engine Optimisation (SEO) techniques for a website, adding searchable and relevant keywords onto your company’s Facebook page has shown to increase the Facebook page’s search ranking.
Here are some places you can add keywords into your company’s Facebook Page:
- About Section
- Description Section
- Photo Captions
#3 Adding a Custom Call-to-Action (CTA) Button
One of the fundamentals of setting up a company page on Facebook is, adding a Call To Action (CTA) button. Without much thought, most business owners and marketers tend to neglect the importance of this button. Just simply linking it to your company website page may not always be the best decision.
Based on the marketing stage and objectives, the custom CTA button may vary (Source: Luckless Digital).
Here are some for you reference:
- Attract: Learn More About the Business
- Convert: Contact Us
- Engage: Contact Us
- Sell: Shop with Us
- Connect: Shop with Us
For more information on the different stages of the marketing funnel, be sure to like our social media pages as we will be posting the article soon.
This is by far, one of the most effective techniques. Whether it is for building brand awareness, generating brand recognition, customer engagement or driving conversions, content marketing is no doubt a mission-critical factor in the world of digital marketing. In fact, more and more businesses are using this strategy. About 75% of marketers are increasing their investment in content marketing. As such, this highlights its importance, giving companies all the more reason to hop onto the bandwagon (Source: Pointvisible).
What does a good content marketing strategy consist of? Just like music, a good content needs to have a strong and consistent brand personality. Here are some guiding questions to help you:
- What does your brand represent?
- What do you want people to associate your brand with?
- How do you want your audience to feel when they see your page
- Will your audience see a value in following / seeing your content?
To bring this article to a closure, how do you think your company’s Facebook page fares? If it is at a level less than satisfactory, consider following our 4 easy tips to boost its performance. In the meantime, we will be working to curate an intermediary level guide on how to increase organic outreach on Facebook. Be sure to stay tuned for more!
We, at Palinoia Marketing believe in empowering companies and helping companies to grow using top-notch Digital Marketing strategies. Want to know more strategies and ways your business can improve? We provide market analysis report for your SMEs free of charge! Reach out to us at email@example.com and follow us on LinkedIn / Telegram. Our friendly consultants will be more than willing to help you out!